Why Crestholm
The case for choosing a practice that focuses entirely on intellectual property, rather than treating it as one service among many.
What Working with Crestholm Means in Practice
Six points that define how we work and what that means for the outcome of your IP matter.
Focused Expertise
Crestholm's practice covers only intellectual property. That concentration means every team member works on IP matters daily, not occasionally alongside other areas of law.
- Trademarks, patents, copyright — all handled in-house
- No referral to external specialists for core IP work
- Depth that comes from exclusive focus
Structured Process
Our handling of each matter follows a defined process — from intake and prior analysis through to filing and post-registration monitoring. You always know where your matter stands.
- Clear stages communicated at the outset
- Internal review before every submission
- Consistent documentation throughout
Malaysian Framework Fluency
We work with MyIPO processes daily. Our filings reflect current examination practices, which matters when a well-prepared application can avoid costly delays with the registry.
- Current with Trade Marks Act 2019
- PCT and Madrid Protocol experience
- Examination objection handling
Considerate Client Service
We understand that IP matters often involve work clients are personally invested in. Our approach is respectful, unhurried, and attentive — especially in early consultations where clients are still learning the landscape.
- No pressure-based advisory
- Plain-language explanations
- Responsive communication
Long-Term Portfolio View
We think about your IP not just as individual registrations, but as a portfolio that grows with your business. Our renewal management and monitoring services help protect what you've built over time.
- Portfolio mapping and planning
- Proactive renewal reminders
- Infringement monitoring options
Transparent Fees
Our fees are quoted upfront and documented in the engagement agreement. If scope changes, we discuss fees before proceeding.
- Fixed fees for standard filing matters
- No surprise invoices
- Scope changes discussed in advance
Professional Expertise That Goes Beyond Filing
Filing an application is a relatively straightforward task. What matters more is what comes before — the quality of the prior art search, the breadth of claims drafted, the class selection for a trademark. Our team brings legal and technical knowledge to these preparatory steps, which has a direct effect on the scope and enforceability of the protection you ultimately receive.
What This Means for You
- Broader protection scope where the law allows it
- Fewer examination objections to navigate
- Registrations that hold up under scrutiny
Our Tools and Systems
- Centralised docketing and deadline management
- Encrypted document storage and secure transfer
- IP monitoring tools for registered marks
Reliable Systems Behind Every Matter
IP law is deadline-sensitive. A missed renewal or a late response to an examination report can result in the loss of a registration. We use practice management software to track every critical date, with internal alerts set well in advance of deadlines — so lapses simply don't happen.
A Service Model Built Around Respect
Clients approach IP matters from a wide range of starting points — some with deep familiarity, others encountering it for the first time. We adjust our communication accordingly, and we don't assume prior knowledge. Questions are welcomed throughout the engagement.
Our Service Commitments
- Response to enquiries within one business day
- Status updates at each significant stage
- Plain-language summaries of complex decisions
IP-Only Practice vs General Legal Advisors
Not all legal practices approach IP the same way. Here's what typically differs.
| Aspect | Typical General Practice | Crestholm (IP-Only) |
|---|---|---|
| Practice Focus | IP as one service among many | IP exclusively |
| MyIPO Familiarity | Occasional filings; may not follow examination practice changes | Daily interaction with MyIPO; current on examination standards |
| Prior Art / Clearance Search | Often limited or client-directed only | Comprehensive search before every filing |
| Deadline Management | Client responsibility; reminder systems vary | Centralised docketing with advance client reminders |
| Post-Registration Monitoring | Rarely offered as standard | Available for trademark portfolios |
| Fee Transparency | Hourly billing; final cost variable | Fixed fees quoted and documented before work begins |
What You Won't Find Everywhere
Named Advisor Throughout
Your matter is handled by a named team member from start to finish. You won't be passed between advisors mid-process or find yourself explaining your situation twice.
Pre-Application Landscape Assessment
Before any filing, we provide a written summary of what our search found — existing marks, prior art, risks, and our assessment of registrability. This informs a considered decision.
International Filing Pathways
For clients whose business extends beyond Malaysia, we can advise on PCT filings, Madrid Protocol trademark applications, and regional IP coordination within ASEAN.
Licensing & Commercialisation Advisory
We assist clients in putting their IP to commercial use through licensing structures and assignment agreements — not just filing for registration, but helping you benefit from what you've built.
Track Record
800+
IP Matters Handled
Across trademarks, patents, and copyright since 2009
15+
Years in Practice
Serving Malaysian businesses from George Town, Penang
98%
Client Satisfaction
Based on post-engagement feedback surveys since 2021
3
Qualified IP Practitioners
All Malaysian Bar members with dedicated IP training
Have a Question About Your IP?
We're glad to have a first conversation about your situation — without commitment and without pressure. Reach out when you're ready.
Reach Out to Crestholm